The CW, CBS, NBC, ABC, Fox
This is when the networks make many of their final decisions about which shows will get to stay on the air, which shows are canceled, and which TV pilots are ordered to series.
It all culminates at the week of Broadcast TV Upfronts in which each network is given roughly two hours (and usually a party that afternoon) at a fancy New York City venue to convince advertising representatives to buy commercial time on the network.
The networks trot out their high-level executives, biggest stars, and most eye-catching video presentations in order to pimp their upcoming fall schedule for the first time.
It's also a great time to get a sense of where the TV networks stand business-wise. Are they faltering at a certain genre? Is there a difficult patch ahead? Is it time for an about face with its programming or is it all about keeping the status quo?
Here are five things that we learned about the TV networks this week:
1.) NBC is in a comedy rut.
NBC
In the fall, it's only airing one hour of comedies with "Undateable" followed by new Mark-Paul Gosselaar show "People Are Talking," about young married couples with children airing on the notoriously tough Friday nights.
It's a sad predicament for the network that represented a golden age of comedies with "Friends," "Will & Grace" and "Seinfeld."
2.) CBS really doesn't want to be known as the old geezer network anymore.
CBS/Warner Bros. Television
Next season, it's the home of "Supergirl," which stars "Glee" alum Melissa Benoist as Superman's 24-year-old cousin. And it has ordered "Life in Pieces," a zany single-camera family comedy. Single-camera comedies appeal to younger audiences who have become accustom to shows without laugh tracks like "The Office," "Parks and Recreation," and "Modern Family." During CBS's upfront presentation this week, CBS Corp. president Les Moonves said the network was just 124,000 viewers away from overtaking NBC in the 18-49 category - and they'll probably do it with the help of the Super Bowl in January.
3.) Something is working at The CW.
Jordan Nuttall/The CW
Despite the fact that CBS has said that The CW is profitable, the proof is really in the pudding. This year, it renewed pretty much its entire lineup of shows and ordered just three more that fit into its mix of comics-inspired, female-centric and genre-leaning slate.
4.) ABC is sitting pretty. Thanks, Shonda Rhimes.
ABC/Kevin Foley
That allows the network to continue leading the charge for diversity in TV with "Black-ish" and "Fresh Off the Boat" earning solid ratings. Sure, "Cristela" had to go, but ABC still gets credit for trying and forging ahead on its diversity quest. The upcoming season will include the TV series adaptation of movie "Uncle Buck" with a black cast; "Dr. Ken," headed by "Community" alum and "Hangover" star Ken Jeong, and "The Real O'Neals," about a traditional Irish-Catholic family with a gay son.
5.) Fox is ripe for reinvention, but it's playing it safe.
Fox
This will be the first full season under new CEOs and chairmen Dana Walden and Gary Newman. Even Fox's big hit "Empire" was an order under the previous Fox chief Kevin Reilly. But, it does give the new heads some steam going into this season.
They're saying tough goodbyes to ratings-challenged, yet previously sacred cows like "American Idol," "The Mindy Project," and "The Following." But instead of experimenting, they're taking a safe route with easily marketable shows, such as comedies headed by known stars like John Stamos, Rob Lowe and Fred Savage, a TV adaptation of blockbuster movie "Minority Report," an "X-Files" return and "Scream Queens" from hit-maker Ryan Murphy, whose musical series "Glee" just ended on the network. We'll see if that works out for them.