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5 major tech companies, from Amazon to Apple, are trying to make the 'Netflix of gaming' - here's how the competition stacks up

Ben Gilbert   

5 major tech companies, from Amazon to Apple, are trying to make the 'Netflix of gaming' - here's how the competition stacks up
Tech1 min read

Jeff Bezos

Reuters/Lindsey Wasson

Amazon founder and CEO Jeff Bezos laughs as he talks to the media while touring the new Amazon Spheres during the grand opening at Amazon's Seattle headquarters in Seattle, Washington, U.S., January 29, 2018.

  • Every major tech company, from Apple to Amazon to Google, is trying to create a "Netflix of gaming" service.
  • The idea is simple: Stream high-quality games to any device, regardless of how much processing power that device has.
  • Thus far, Sony is the only company that has actually launched a service. Apple is the latest company rumored to be working on a competitor.

 

The future of gaming may not involve a high-powered, expensive box sitting underneath your TV.

Instead, it could be as simple as Netflix.

Just as Netflix allows you to watch movies and TV shows from any device, a streaming gaming service would let you play high-end, blockbuster video games anytime, anyplace and on any device - your phone, or tablet, or laptop, or TV. No game console required.

Project xCloud Touch controls

Microsoft

Instead of using an Xbox gamepad, virtual buttons represent the gamepad on this tablet running Project xCloud game streaming.

The vision is often referred to by the shorthand, "The Netflix of gaming."

In 2019, nearly every major tech company is working on a version of such a service, each hoping to establish itself as the de facto standard in video game streaming services.

Here's everything we know about the increasingly competitive field of video game streaming services:

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