5 cool online startups that drop new products every single week of the year

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• The "weekly drop" model mimics the speed of fast-fashion retailers, but manages to sell products that are still high quality.
• Retail startups such as M.Gemi and Mejuri can manage such a fast pace because they have better control of their supply chains and closer contact to their customers.
• These five brands selling shoes, clothes, jewelry, and accessories always have something new for you to shop.

Pressured by increasing competition and new online shopping habits, fast fashion retailers pump out trendy and cheap clothing, shoes, and accessories at impressive rates, but often at the expense of quality and worker livelihoods.

A new wave of fashion companies, however, is challenging the idea that you have to sacrifice anything in order to produce good products at a quick and consistent rate. Born online, they're free from the hierarchies and complicated supply chain models of traditional retailers, and they have a more direct line of contact with customers to find out exactly what they love and hate.

Though the high-end and luxury industries traditionally follow seasonal cycles in which new product releases are far and few between, these online brands are flipping the script and employing ambitious weekly drop schedules to keep their customers constantly engaged and excited for future designs. Despite the fast turnaround, craftsmanship and quality remain a top priority, so you can expect to get years, if not a lifetime of use out of products from the startups below.

Shop new releases every week from these 5 online startups.