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5 companies that buck the Black Friday trend - from donating 100% of their proceeds to shutting their websites down for the day
5 companies that buck the Black Friday trend - from donating 100% of their proceeds to shutting their websites down for the day
Mara LeightonNov 20, 2018, 04:38 IST
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A small handful of stores don't participate in Black Friday discounts, or they instead opt to donate part or all of their proceeds to charities.
Startups often cite prices that are already as low as possible, and big chains emphasize time with family or environmental values.
Black Friday - once known only as the day after Thanksgiving - is one of the biggest shopping holidays in the U.S.
A vast majority of retailers, large and small, slash prices on commonly gifted or beloved products to what is often their lowest price of the year. These savings entice shoppers - most of whom are uncommonly home from work - to dust off the pie crumbs, leave their warm houses, and snag a flat-screen TV they may otherwise be unable or unwilling to afford. For many small businesses, like Brooklinen, Black Friday is the only shopping holiday they participate in.
However, there is a small handful of businesses that don't participate the way other stores do - either by shutting down completely or pledging to donate a portion of their proceeds to causes they - and presumably their customers - care about. Startups cite prices that are low enough to be considered a year-round sale, and larger companies use the shopping holiday as a way to draw greater attention to environmental values or the radical notion of spending time with family. Below, you'll find five stores doing Black Friday differently.
Patagonia made waves in 2016 for pledging to donate 100% of its Black Friday profits — what amounted to more than $10 million — to grassroots environmental groups fighting to protect vital natural resources like water, air, and soil.
The company also participates in 1% for the planet, meaning 1% of its annual sales are committed to nonprofit environmental groups. Since 1985, that has amounted to more than $74 million in cash donations fed directly into organizations working in local communities.
Everlane has made its name by being transparent, especially in its pricing. The hiccup — depending on how you look at it — is that if you're already selling products at the lowest possible price point, then sales like Black Friday don't really make sense. You're technically on sale all of the time.
For this reason, Everlane does not participate in the typical price slashing of the shopping holiday. You may find some inordinately good deals in their Choose What You Pay section (their version of a sale section), but you won't find any new or popular mainstays down 60% of their original price. Everlane would probably say that's because it technically already is 60% off, all of the time.
For the last three years, REI has boycotted Black Friday, instead encouraging all people to delay their hectic holiday shopping and instead spend time outdoors, preferably with loved ones. Last year, the Co-op didn't process online orders on Friday but paid all 12,000 employees (even hourly workers) for their time. However, the company does offer Cyber Week deals that are still worth skimming.
STATE bags are also known as #GiveBackPack(s). For every STATE bag purchased, the company hand-delivers a backpack — packed with essential tools for success — to a local child in need.
The company will be offering 35% off sitewide, so technically it is having a sale, but it will be donating a portion of the Black Friday and Cyber Monday proceeds to The Osborne Foundation, a recent partner of STATE’s #WhatDoWeTellTheKids initiative.
Cuyana is an apparel and accessories brand best known for its beautiful but relatively affordable leather goods and the mission of "fewer, better things" in a closet. Everything is made with an attention to craftsmanship and from premium materials, and it's one of our favorite work bag startups.
