Aveda Blue Malva Shampoo, $48, available at Nordstrom
After being a dedicated Aveda user for many years, I was super stoked to discover that there was a shampoo for my newly-lightened hair.
With its plant-based ingredients, this shampoo has a gentler approach to removing brassiness; it uses ylang ylang, lemon, eucalyptus, and other pure botanical essences in its formula.
However, I found this soothing blend a little too gentle when it came to taming brassy tones. Sure, it smelled heavenly and left my hair playfully soft, but warm caramel and yellow strands were still popping up despite my daily use of this shampoo.
You might have a different experience with it depending on how light your hair is and your natural texture, but for me, I realized I needed to sacrifice to a few natural ingredients in order to find one that really delivered the results I was looking for.