Insider Picks writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.
Dagne Dover/Instagram
Beloved bag startup Dagne Dover is available at Nordstrom, Bandier, and Shopbop.
- Once limited to their own sites, popular startup products are becoming available at major retailers you probably shop with regularly.
- They include Amazon, Target, Nordstrom, Bloomingdale's, Madewell, Urban Outfitters, and West Elm. There's clearly no shortage of traditional retailers willing to open their arms to innovative new startups.
- This integration makes it more convenient to include these products in your cart along with the rest of your order and enjoy the perks of each retailer, like shipping and return policies, and even loyalty points.
It was once believed that to be a successful direct-to-consumer (D2C) company, you could only sell from your one site, and that site alone. This exclusivity certainly adds to the buzz factor, making each purchase feel more special and intentional, plus this strategy lets startups have better control over their customer data.
As D2C startups mature, however, we're seeing that selling from one site is often simply a jumping point to land in other retailers like Amazon, Target, and Nordstrom.
The reality is that many shoppers still default to these major retailers, and if brands want to be where the customers are, it's smart to take up shop on the virtual shelves of the Amazons and Targets of this world.
If you want to use your Prime benefits to quickly receive a brand new mattress, go for it on Amazon. To find top-quality luxury startup products at non-luxury prices, you'll have great luck at Nordstrom and Bloomingdale's. And Madewell, Urban Outfitters, and Target are all excellent places to discover quirky and giftable new brands.
You have more choice than ever when it comes to deciding where to buy startup products from. Depending on where you shop the most often, this increased availability will make online shopping a lot more convenient.
