![Stephanie Ruhle](https://static-ssl.businessinsider.com/image/56e824eb52bcd0210c8b662f-1847-1385/sruhle_go set.jpg)
Bloomberg
Bloomberg TV's Stephanie Ruhle, who spearheaded the competition.
There are 42 participants, with each pledging $10,000 to play. The jackpot goes to the winner's charity of choice.
Last year's winner, Goldman Sachs COO and president Gary Cohn, is competing again this year. There are also a few hedge fund managers, including Bill Ackman and David Einhorn, and some high-profile folks from the banking world, including Jefferies CEO Rich Handler.
This year's brackets just went live and you can check them out here.
University of Kansas was a popular pick, with Pershing Square founder Bill Ackman and UBS O'Connor head Dawn O'Connor among those plumping for the Jayhawks.
The University of North Carolina has backing from Mike Bloomberg and Cisco Systems chief Chuck Robbins, while hedge funder David Einhorn and NYSE president Thomas Farley are rooting for Michigan State.
Here's the full list of participants and which teams they're betting on.