4 ways to attract and retain generation Z employees in India

To hire and retain generation Z employees, those born after 1990, organizations should offer better career and learning opportunities, flexible timing with no communication gaps, according to the TimesJobs' Hiring and Engaging Gen Z study.

Further, employers should understand that challenging and meaningful work is the biggest motivator for Gen Z employees to continue working for them.

TimesJobs conducted the study entitled ‘Hiring and Engaging Gen Z’ study and received responses from 121 HR managers from leading companies across India Inc. Here is some of the top hiring and engagement mantras, as per the study.

1. Be flexible and open: Offer your employees great work-life balance and they will be yours. To Gen Z workers, a ‘9 to 6’ rigid work-day doesn’t work. They seek to make their hobbies their jobs. ‘Work hard and party harder’ should be the motto. Companies are increasingly coming to terms with this change, as 52% of the organizations agree that work-life balance is what matters to Gen Z employees.

2. Money should not be made priority: None of the surveyed organizations believe money can help motivate Gen Z employees to work harder and stay with them in the long run. It is career growth and learning opportunities that will retain and engage the Gen Z workforce, said nearly 41% employers in the survey.


3. Tech devotees? Not really: Gen Z employees are not ‘tech freaks’, the study finds they actually prefer face-to-face communication over e-mail or instant messaging. Nearly half of India Inc. employers (49%) find face-to-face communication the most effective way of workplace communication with Gen Z workers.

4. Be online, go mobile: Emphasizing the need 'engage online' almost 40% of organizations feel online job portals currently provide the most effective hiring tools for Gen Z. This is followed by professional networking sites such as LinkedIn and TechGig, as mentioned by 32% of the surveyed organizations.

"The Gen Z professional has never known a world without the Internet, mobiles or Facebook. They have grown up in a hyper-connected world where almost all information is available at their fingertips," says Vivek Madhukar, COO, TimesJobs.com

TimesJobs.com, India's leading career and recruitment portal, is one of the best-selling online ventures of the Times of India Group. It serves a corporate customer base of over 25,000 clients from across the globe. It has been serving clients like HCL, IBM, Yamaha, Godrej, , Mahindra, Bajaj Allianz, TCS and Thomson Reuters to name a few.

(Image: Indiatimes)