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Clare
Even paint has gotten the direct-to-consumer startup treatment.
As a child, I was obsessed with interior design and cooking games, drawn to the promise of domestic bliss and ignorant of the fact that it was simplified and filtered through my computer screen. As an adult, I've learned shopping for my house and making it look and feel like home is much harder than my 10-year-old self was taught to believe.
In a way, however, I've come full circle. With online shopping becoming the new normal, I'm back in front of my computer, this time actually purchasing everything I need for my bedroom, bathroom, living room, and kitchen, from the mattress I collapse into every night to the framed art prints lining my walls.
It can seem risky to buy furniture, hefty cookware, and delicate home goods online, but the payoff - the money and time saved, the long-lasting quality, and the curated product selection - is significant.
We've tested and reviewed numerous online, direct-to-consumer startups that deliver on their promise to take the stress out of shopping for your home, and have organized them into an ultimate home shopping guide for you below.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.
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