30 Black Friday deals from cool startups you should have on your radar this week

MVMT: Stylish and affordable premium watches

Shop Black Friday deals at MVMT

The deal: Up to 25% off sitewide, now through November 26

What to buy:

• The 40 Bronze Age 40mm Watch, $90 (originally $120) [You save $30]
• RB₃ 32mm Watch, $86.25 (originally $115) [You save $28.75]

Read more about MVMT:

• MVMT's new $300 automatic watch proves that you don't need deep pockets to get your hands on a luxury timepiece
• One of our favorite startups proves you don't have to spend more than $200 to get a stylish watch
• I never used to understand why people bought watches anymore — now I wear this one almost every day
  

AUrate: Affordable and sustainably produced fine jewelry

Shop Black Friday deals at AUrate

The deal: 25% off sitewide with code "INSIDER25" from November 21 through November 26

What to buy:

• Flower Earring Back Small, $112.50 (originally $150) [You save $37.50]
• 14K Icon Ring, $285 (originally $380) [You save $95]

Read more about AUrate:

• I discovered a new brand that makes owning delicate gold jewelry actually affordable
• 8 online startups that make affordable and sustainable fine jewelry

Leesa: Pressure-relieving foam and hybrid mattresses

Shop Black Friday deals at Leesa

The deals [BI EXCLUSIVE]:

• $160 off a Leesa mattress and a free pillow ($75 value) now through November 26
• $235 off a Sapira mattress and a free pillow ($75 value) now through November 26

What to buy:

• Leesa Mattress (Queen), $835 (originally $995) [You save $160]
• Sapira Mattress (Queen), $1360 (originally $1595) [You save $235]
• Leesa Adjustable Base (Queen), $945 (originally $1045) [You save $100]

Read more about Leesa:

• I slept on a memory foam mattress from popular online startup Leesa — and it was actually really impressive
• A new bed-in-a-box went through over 200 mattress prototypes before it landed on the perfect design — it offered me excellent pressure relief and it slept cool
• Wildly popular mattress startup Leesa made a new pillow that always stays extremely cool and can be custom-configured for every type of sleeper
• A new bed frame from popular online startup Leesa adjusts for better support — I slept on it, and it didn't disappoint

Veestro: Healthy microwavable meal packs delivered to your door

Shop Black Friday deals at Veestro

The deals:

• 25% off any purchase and a $25 gift card with code "BLACK25" from November 23 to November 25
• 30% off any purchase with code "CYBER" from November 26 through November 27

What to buy:

• Starter Pack, $74.25 (originally $99) [You save $24.75]
• 21 Day Kickstart, $171.75 (originally $229) [You save $57.25]

Read more about Veestro:

• I tried Veestro, a plant-based meal delivery service — and it's great for busy people who want to eat healthy
• 6 meal kits and subscriptions that make healthy eating more convenient in everyday life

Indochino: Custom-made suits you can really afford

Shop Black Friday deals at Indochino

The deal: Up to 70% off with code "BLKFRI" now through November 25 and code "CYBMON" from November 26 through November 29

What to buy:

• Tipton Dark Charcoal Suit, $289 (originally $799) [You save $510]
• Black Stripe Twill Suit, $289 (originally $799) [You save $510]

Read more about Indochino:

• The internet's favorite suit startup now makes made-to-measure chinos — here's how to get the perfect fit, plus an exclusive promo code
• The best suits you can buy
  

Grafomap: Easy-to-design custom map posters of anywhere in the world

Shop Black Friday deals at Grafomap

The deal [BI EXCLUSIVE]: 50% off all Canvas products with code "canvas50off" now through December 31

What to buy:

• 20"x 24" Canvas Map, $52 (originally $104) [You save $52]
• 24"x 36" Canvas Map, $74.50 (originally $149) [You save $74.50]

Read more about Grafomap:

• A new website lets you design custom maps of anywhere in the world — and the results are undeniably cool

Made In: High-quality cookware for avid home cooks

Shop Black Friday deals at Made In

The deals:

• 15% off sitewide, now through November 25
• 25% off on orders over $300, now through November 25
• 30% off on orders over $500, now through November 25

What to buy:

• Surf and Turf Kit, $126 (originally $148) [You save $22]
• The Executive Chef Kit, $679 (originally $970) [You save $291]

Read more about Made In:

• I’m never going back to my old frying pan after trying this kitchen startup’s under-$100 cookware
• I found high-quality stainless steel cookware that doesn’t cost hundreds of dollars — and it’s not from a big name brand

Brooklinen: Luxury bedding for less

Shop Black Friday deals at Brooklinen

The deals:

• 10% off orders of $250+ from November 23 through November 26
• 15% off orders of $350+ from November 23 through November 26
• 20% off orders of $450+ from November 23 through November 26

What to buy:

• Luxe Hardcore Sheet Bundle (Queen), $149
• All-Season Down Comforter (Queen), $349

Read more about Brooklinen:

• These sheets are one of the best purchases I’ve ever made — here’s why
• Brooklinen vs Parachute sheets: How 2 of the most popular bedding startups stack up
• Popular bedding startup Brooklinen has launched a new baby collection — and we wish these sheets came in adult sizes

Bombas: Comfortable, technical socks that also give back to those in need

Shop Black Friday deals at Bombas

The deal: 20% off sitewide, now through November 26

What to buy:

• Men's Merino Wool Gift Box, $62.40 (originally $78) [You save $15.60]
• Women's Calf, Ankle, & No Show 12-Pack, $99.28 (originally $124.10) [You save $24.82]

Read more about Bombas:

• Meet Bombas, the cult-favorite sock startup that has donated 8 million pairs to homeless shelters since launching in 2013
• The startup that reinvented gym socks just made super comfortable, versatile hiking socks — here's what they're like
• Cult-favorite sock startup Bombas is ending the plague of missing socks by promising to send a replacement pair if one gets lost

Lula's Garden: Giftable succulents and low-maintenance plants

Shop Black Friday deals at Lula's Garden

The deal: 20% off sitewide with code "INSIDER20" from November 23 through November 26

What to buy:

• Duet Garden, $36 (originally $45) [You save $9]
• Verdant Garden, $44 (originally $55) [You save $11]

ADAY: Sustainable fashion done right

Shop Black Friday deals at ADAY

The deal: $20 back on every item bought, now through November 25

What to buy:

• Waste Nothing Jacket, $145
• Crop & Roll Leggings, $135

Read more about ADAY:

• Having a daily work or travel 'uniform' can improve focus and decrease clutter — these are the 5 companies aiming to help you do just that
• I tried this startup’s massively popular leggings to see if they lived up to their hype

Fanchest: Curated gift boxes for ultimate sports fans

Shop Black Friday deals at Fanchest

The deal [BI EXCLUSIVE]: 25% off sitewide with code "BI25" from November 23 through November 26

What to buy:

• Signed Memorabilia Fanchest, from $149
• Baby Fanchest, $44.25 (originally $59) [You save $14.75]

Read more about Fanchest:

• These super affordable boxes of team gear are perfect gifts for the sports-obsessed

Clare: A stress-free way to shop for paint

Shop Black Friday deals at Clare

The deal: 10% off paint and supplies with code "THANKS10" from November 23 through November 26

What to buy:

• 5-Piece Paint Kit, $22.50 (originally $25) [You save $2.50]
• Wall Paint, $44.10 (originally $49) [You save $4.90]

Read more about Clare:

• Meet Clare, the first direct-to-consumer company to disrupt the $155 billion interior paint industry
• 32 online startups that make shopping for your home simple and stress-free
  

Linjer: Simple, versatile watches

Shop Black Friday deals at Linjer

The deal: Up to 50% off in-stock watches, now through November 26

What to buy:

• The Automatic, $466 (originally $549) [You save $83]
• The Petite Watch, $211 (originally $249) [You save $38]

Read more about Linjer:

• This popular Kickstarter-alum is making everyday luxury watches for under $300 — and the leather bands can be swapped in seconds for a new look
• An under-the-radar startup is behind what might be the best watch you can buy for under $250

Rent the Runway: Shopping that redefines clothing ownership

Shop Black Friday deals at Rent the Runway

The deals:

• 40% off sitewide on November 23, with a $75 order minimum for existing customers
• 50% off your first month of RTR Unlimited on November 26, for new customers only

What to buy:

• RTR Update
• RTR Unlimited

Read more about Rent the Runway:

• How Rent the Runway is changing the way women get dressed — and why it’s been called one of the most disruptive companies in the world, alongside Uber, Airbnb, and SpaceX
• Rent the Runway is the smartest life hack for wedding guests who want to dress nicely without spending the money — here's how to take advantage of its services
• Rent the Runway is launching a new way for designers to partner with the company — and it's great news for subscribers
  

Brigade Kitchen: Stainless steel cookware, simplified

Shop Black Friday deals at Brigade Kitchen

The deals:

• 25% off your order with code "BKTHANKS" from November 23 through November 26
• OR, 15% off your order and the other 10% will go towards food rescue nonprofit City Harvest with code "BKHARVEST" from November 23 through November 26

What to buy:

• The Set, $260
• The Santoku Knife, $75

Read more about Brigade Kitchen:

• This affordable kitchen startup only sells 4 products — a Japanese Santoku knife and 3 pans it says are all home cooks need
• 6 direct-to-consumer kitchen startups that are changing the way we shop for cookware and knives

EyeBuyDirect: Amazingly affordable eyeglasses frames

Shop Black Friday deals at EyeBuyDirect

The deal: Buy one pair of frames and get the second free with promo code "GOBOGO" now through November 30

What to buy:

• Days Eyeglasses, $9
• Illusion Eyeglasses, $70

Read more about EyeBuyDirect:

• This online company makes stylish prescription eyewear for as low as $6
• I tried blue light glasses to see if they helped with my computer-induced headaches — here's what I thought
  

Goby: Powerful electric toothbrushes

Shop Black Friday deals at Goby

The deal: 30% off any purchase of two or more Goby Brush Kits from November 23 through November 26

What to buy:

• Gold Electric Toothbrush, $80-$95
• Rose Electric Toothbrush, $60-$75

Read more about Goby:

• Meet the $50 electric toothbrush that's giving big name brands a run for their money

Cuyana: Highly curated and edited closet essentials and accessories

Shop Black Friday deals at Cuyana

The deals:

• Cuyana will donate a percentage of sales to victims of the fires in California on November 23
• Free composition journal with purchase on November 25

What to buy:

• Wool Yak Cardigan, $295
• Leather Backpack, $375

Read more about Cuyana:

• This up-and-coming women's brand makes my favorite leather bag, and it’s less than half what I normally pay
• This $95 tote insert can turn any tote bag into a more organized work bag — people have caught on, and it keeps selling out
  

Frank And Oak: Well-made closet basics

Shop Black Friday deals at Frank And Oak

The deals:

• 30% off select styles with code "BLACKFRIDAY30" from November 21 through November 25
• Current subscription members can save up to 30% on the Style Plan from November 19 through December 16, with special bonus gifts included in each box

What to buy:

• Monthly clothing subscription box, price varies
• Machine Washable Merino Sweater, $55.65 (originally $79.50) [You save $23.85]

Man Crates: Creative gift sets for the man in your life

Shop Black Friday deals at Man Crates

The deal: 20% off sitewide when you spend $149 or more, from 6 p.m. November 21 through November 26

What to buy:

• Personalized Whiskey Crate, $99.99
• Golf and Go Caddy Pack, $99.99

Read more about Man Crates:

• This startup makes the gifts your dad has always wanted — and they come packed inside of a wooden crate

Quip: Light, functional, and stylish toothbrushes

Shop Black Friday deals at Quip

The deal: 20% off orders of $65+ with promo code "GET20" from November 23 through November 26

What to buy:

• Electric Brush, $45
• Electric Family Set, $120 (originally $150) [You save $30]

Read more about Quip:

• This electric toothbrush startup solves the two biggest problems I have with brushing my teeth

Dagne Dover: Handbags and backpacks that keep you both organized and fashionable

Shop Black Friday deals at Dagne Dover

The deal: 20% off sitewide from November 20 through November 28

What to buy:

• The Dakota Backpack, $140 (originally $175) [You save $35]
• The Allyn Tote, $276 (originally $345) [You save $69]

Read more about Dagne Dover:

• This tote that keeps selling out is the ultimate work bag for professional women
• A popular handbag startup is behind the perfect office-appropriate gym bag for men and women alike
• This $155 laptop bag is one of the smartest we've ever carried to work — here's why professionals will love it
  

Mejuri: Gold jewelry that is the definition of everyday luxury

Shop Black Friday deals at Mejuri

The deal: 10% off one item, 15% off two items, and 20% off three items or more, from 9 a.m. November 21 through November 22 (private sale), then from November 23 through November 26

What to buy:

• Bound Chain Earrings, $112.50 (originally $125) [You save $12.50]
• Bold Chain Ring, $193.50 (originally $215) [You save $21.50]

Read more about Mejuri:

• 'Buy yourself the damn diamonds': How a female-founded fine jewelry company with a 40,000-person wait list is revitalizing the industry
• Mejuri, a popular online jewelry startup, has launched a collection of unique engagement rings — all under $2,000

Greats: Cool leather sneakers that were born in Brooklyn

Shop Black Friday deals at Greats

The deal: 30% off sitewide with code "HOLIDAZE" from November 23 through November 26

What to buy:

• The Royale High, $139.30 (originally $199) [You save $59.70]
• The Royale Perforated, $125.30 (originally $179) [You save $53.70]

Read more about Greats:

• A Brooklyn-based startup is making luxury sneakers regular people can afford

Panacea: Korean skincare with a "less is more" mentality

Shop Black Friday deals at Panacea

The deals:

• 20% off all orders with code "HOLIDAY2018" from November 21 through November 28
• Buy one Essentials Kit and get another kit for 30% off from November 21 through November 28

What to buy:

• The Essentials Kit, $59.20 (originally $74) [You save $14.80]
• Daily Facial Cleanser, $19.20 (originally $24) [You save $4.80]

Read more about Panacea:

• A new Korean skin care company borne from a battle with cystic acne believes you only need 3 products to achieve clear skin
• We test tons of skincare brands at work — but these are the 16 we keep coming back to in our everyday lives

M.Gemi: Modern Italian shoes, made the traditional way

Shop Black Friday deals at M.Gemi

The deal: 25% off any pair of shoes from November 23 through November 26

What to buy:

• The Felize, $171 (originally $228) [You save $57]
• The Cavallo, $284 (originally $378) [You save $94]

Read more about M.Gemi:

• Online luxury startup M.Gemi only makes limited quantities of all its shoes, and its cult-favorite suede flat is sure to sell out again this fall
• You may know footwear startup M.Gemi for its colorful loafers — but here's why its ankle boots are the real standout
• 5 cool online startups that drop new products every single week of the year

Mott & Bow: Premium denim for under $150

Shop Black Friday deals at Mott & Bow

The deals:

• 25% off sitewide, now through November 26
• 30% off orders of $200+, now through November 26
• $35% off orders of $300+, now through November 26

What to buy:

• Mid Rise Skinny Jeans - Jane, $81 (originally $108) [You save $27]
• Straight Jeans - Crosby, $81 (originally $108) [You save $27]

Read more about Mott & Bow:

• We tried the skinny jeans the internet has been raving about — and they really are that slimming
• This denim startup makes a universally flattering pair of "Mom Jeans" — and the internet has taken notice
• These are the only jeans you'll ever need

Artifact Uprising: Beautifully designed photo gifts

Shop Black Friday deals at Artifact Uprising

The deal: 20% off sitewide with code "GIFTJOY" from November 23 through November 26

What to buy:

• Brass & Wood Display Box, from $40 (originally from $50) [You save $10]
• Color Series Photo Book, from $16 (originally from $20) [You save $4]

Read more about Artifact Uprising:

• These elegant photo books are made for millennials — and they’re a perfect gift

Daily Harvest: Ready-to-make healthy smoothies and meals

Shop Black Friday deals at Daily Harvest

The deal: Sign up for a nine- (with code "BUYGET9"), 12- (with code "BUYGET12"), or 24-cup plan (with code "BUYGET24"), and get your second box free from November 12 through November 27

What to buy:

• Smoothies, prices vary
• Chia Parfaits, prices vary

Read more about Daily Harvest:

• An up-and-coming frozen food startup solved virtually all of my healthy eating obstacles
• Daily Harvest's $8 fall 'harvest bowls' are a delicious game-changer for busy people who want to eat healthy'
• Daily Harvest, a frozen food startup, now makes lattes out of superfoods like mushrooms and matcha — and they're surprisingly good
• I tried Daily Harvest's new plant-based holiday cookies to see how they stack up to the real deal