3 charts show how MoviePass is changing the movie theater business, but 'playing a dangerous game'

Since MoviePass dropped its monthly subscription price to $9.95 in August, there's been talk around the industry about how the company can sustain itself over a long period of time.

While that's still yet to be determined, MoviePass is already giving some of the biggest movie chains in the country a lot of business, according to Second Measure, a firm that analyses US consumer spending on anonymized debit and credit card transactions.

Here are three charts provided by Second Measure that show the influence of MoviePass: