Pop culture is full of tastemakers who influence everything from how we dress to what we watch, read, and listen to.
We decided to take a closer look at some the people who decide what's "cool" in America, from best-selling music artists to the creative directors behind the nation's most talked-about brands. We chose both industry heavyweights who hold serious clout and pop culture icons whose every move makes headlines.
Read on to see who's determining your definition of "cool" - whether you realize it or not.