27 people who determine what's cool in America

Pop culture is full of tastemakers who influence everything from how we dress to what we watch, read, and listen to.

We decided to take a closer look at some the people who decide what's "cool" in America, from best-selling music artists to the creative directors behind the nation's most talked-about brands. We chose both industry heavyweights who hold serious clout and pop culture icons whose every move makes headlines.

Read on to see who's determining your definition of "cool" - whether you realize it or not.