1950: The ad begins, "Most husbands, nowadays, have stopped beating their wives ... "
1951: "Show her it's a man's world."
1952: This ad makes light of domestic violence.
1952: "Don't worry darling, you didn't burn the beer!"
1953: Alcoa Aluminum's bottle caps open "without a knife blade, a bottle opener, or even a husband."
1953: It's so easy to use that even a woman with "no mechanical aptitude" can operate it.
1955: Guess who does all the dishes?
1956: "Budweiser has delighted more husbands than any other brew ever known."
1959: Woman are "a drag."
1961: "That's what wives are for!"
1963: The most important quality in coffee is how much it will please your man.
1964: "Are you woman enough to buy a man's mustard?"
1964: “Women are soft and gentle, but they hit things … She can jab the hood. Graze the door. Or bump the bumper …”
1966: Wives are desperate for home appliances and will cry to get them.
1967: "The best ones are thin and rich."
1968: American Airlines wants you to think of its attractive flight attendants as your mother.
1968: The moon isn't going to clean itself.
1969: "Housewife headache"
1969: Tipalet wants you to know that cigarettes are made for men, but instantly attractive to women.
1969/1970: Jell-O doesn't think a woman can understand office hierarchies.
1970: Datacomp has a computer anyone can use ... even women!
1970: "Keep up with the house..."
1970: "It's nice to have a girl around the house."
1971: The caption below the ad reads, "It makes driving as effortless as sleeping. Sleeping, Luv ... "
1973: "It's a wifesaver!"
1974: Weyenberg Shoes thinks women belong at men's feet.
How does Mad Men compare to reality?
