25 Million People Can Now Chat With The New Indian Bachelorette Mallika Sherawat

Indian TV is getting a bit exciting. First, Star network brings a new channel with the latest international shows. Then Anil Kapoor wows the country with the Indian version of the popular American 24 series. And now Mallika Sherawat, the so-called new bachelorette, will be wooed by a bunch of men. The new show is aired on Life Ok channel, who has partnered with Nimbuzz to initiate a dialogue between Mallika and thousands of her fans.

Users who have Nimbuzz accounts and use its chat client can have a word with Mallika Sherawat. They have access to the actress and can ask her questions using the Buddy feature on the chat client. This feature is free for all Nimbuzz users and can be accessed any time. The Chat Buddy will also give users the opportunity to make live suggestions to Mallika and tell her whom she should choose as her companion. Anubhav Sharma, head of monetisation and strategy at Nimbuzz, said this is the first time that a reality show of such scale has recognised the engagement value that Chat Buddies bring to the entertainment industry.

Prior to this, we had seen the SMS and web login forms coming into play for reality TV shows, but this is probably the first time a chat client is coming into play for an Indian TV show. That said, this new live and interactive method should bring fresh users to the Nimbuzz platform. Let us see how the numbers jump as new users, who want to talk to the single lady, come on board.