Waking up with (or before) the sun allows executives like AOL's Tim Armstrong and Pepsi's Indra Nooyi to get a head start on the day, knocking out tasks before the rest of the world has rolled out of bed.
Those "extra" hours also give them a chance to do some creative thinking, fit in a workout, and spend time with family.
Ahead, 24 early risers who may convince you never to hit snooze again.
Max Nisen and Aaron Taube contributed to earlier versions of this article.