Branson sees the classic image of "the boss" as an anachronism. A boss orders, while a leader organizes.
"Perhaps, therefore, it is odd that if there is any one phrase that is guaranteed to set me off it's when someone says to me, 'Okay, fine. You're the boss!'" says Branson. "What that person is really saying is, 'Okay, then, I don't agree with you, but I'll roll over and do it because you're telling me to.'"
A good leader is someone who doesn't just execute his or her own ideas, but also inspires others to come forth with their own.
Source: "Like a Virgin: Secrets They Won’t Teach You at Business School"