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When I'm browsing for gifts, Amazon is admittedly not the site where I expect to easily stumble across an option that I've never seen before or regard as cool. I tend to think that the new and interesting startups have a leg up in this regard. Since Amazon is so familiar to shop, however, an ideal situation would be for me to knock out all my holiday shopping at once there.
It may be a convenient place to shop for ordinary and practical needs like kitchen tools and organization products, but is it really the best place to find unique gifts for your friends and family? This guide of 22 unique gifts, all available on Amazon, presents a compelling case.
Looking for more gift ideas? Check out all of Insider Picks' holiday gift guides for 2018 here.
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