"Less than 3% of new consumer packaged goods exceed first-year sales of $50 million - considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan."
That's part of the reason that the most heavy-hitting names in business - from Pepsi to Netflix, Microsoft to McDonald's - have had some of the biggest belly flops.
Here's a look at 22 of them and what we can learn from these epic fails.
Aimee Groth contributed reporting to this story.