On the planet earth, the emblem was launched in Moscow on Tuesday night by IIFA President
After the logo was revealed, it was projected onto the Bolshoi Theater, located in the Russian capital, for the Russian fans to see it. The logo has been said to 'reflect the heart and soul' of Russia as it includes the cultural traditions Russia is known for.
Later, Blatter put his foot down and said that the tournament would not move to Ukraine, in the wake of many protests over Russia hosting the World Cup. "A boycott never achieves anything and does not have a positive effect. FIFA is fully supporting the World Cup in Russia," said Blatter.
"Football cannot only unite Russia, but can also show the whole world that it is stronger than any protest movement. In comparison with Brazil’s preparations for the 2014 World Cup, Russia is well ahead of them with four years to go," he added. He also suggested that if Russia and Ukraine relations do not improve, they should be put into different groups in the tournament.
The emblem has been designed by Brandia Central, a brand consulting agency based in Lisbon, Portugal, following a creative pitch that involved eight Russian and International design agencies.