With 17 major candidates and counting, 2016 presidential candidates - and those who'll likely join them - are increasingly looking for ways to stand out through various social media platforms.
Gone are the days where candidates would raise money and cut television ads. The way the American public follow campaigns and candidates has transformed over the past two election cycles, and social media is at the forefront.
We took a look at the influence potential of each candidate through their various social-media platforms. We measured their followers or subscribers on Twitter, Facebook, Instagram, and YouTube. Some candidates are even turning to Snapchat - a platform that, campaign-wise, remains in its infancy as candidates experiment with it.
Here's a look at each candidate or likely candidate's potential social influence:
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