Flickr/Duncan C
Recent surveys have even shown that some people are willing to pay more for an especially creative latte.
In August, the Journal of Sensory Studies published the findings of an online survey whose respondents were willing to pay up to 13% more for a cup of coffee with latte art than for a cup that didn't have it.
From hearts and flowers to animals and cars, here are 20 photos (and a video) that show what a little bit of swirled milk can do.