$2.5 billion Sequoia-backed Utah startup which promises to make 'brands into religions' just filed to go public

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• Qualtrics, a Utah-based startup, filed to go public on Friday.
• The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.5 billion.
• The IPO is being led by Morgan Stanley and Goldman Sachs.

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