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19 years ago, there was only one way for Apple to save itself: 'Pray'

Jun 2, 2016, 19:13 IST

Wired

If you ask the tech industry, Apple is no longer the sure thing it just was.

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This week alone, Mary Meeker indicated that sales of the iPhone may have peaked, and Amazon could pick up the slack.

Before that, a prominent developer questioned whether or not Apple was investing enough in artificial intelligence to avoid the fate of Blackberry.

But amid all the hand-wringing, it's useful to remember that this isn't even close to Apple's lowest point.

In June 1997, just about 19 years ago, Wired magazine ran a now-famous cover: Apple's famous "six colors" logo, covered in barbed wire, joined by a single word.

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"Pray."

It was a low point for Apple, which had been battered and beaten by a series of executive drama, poor decisions, and the seemingly unstoppable rise of Microsoft.

The actual article is titled "101 Ways to Save Apple." They offer a unique look into Apple's very worst moment.

Here are some of those 101 suggestions - and what they tell us about where Apple has been and where it's going. Just remember, this is before people knew that Steve Jobs was going to save the day.

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