19 years ago, there was only one way for Apple to save itself: 'Pray'
This week alone, Mary Meeker indicated that sales of the iPhone may have peaked, and Amazon could pick up the slack.
Before that, a prominent developer questioned whether or not Apple was investing enough in artificial intelligence to avoid the fate of Blackberry.
But amid all the hand-wringing, it's useful to remember that this isn't even close to Apple's lowest point.
In June 1997, just about 19 years ago, Wired magazine ran a now-famous cover: Apple's famous "six colors" logo, covered in barbed wire, joined by a single word.
"Pray."
It was a low point for Apple, which had been battered and beaten by a series of executive drama, poor decisions, and the seemingly unstoppable rise of Microsoft.
The actual article is titled "101 Ways to Save Apple." They offer a unique look into Apple's very worst moment.
Here are some of those 101 suggestions - and what they tell us about where Apple has been and where it's going. Just remember, this is before people knew that Steve Jobs was going to save the day.