Support for the Beefy Crunch Burrito is one of the most organized movements around a fast-food item in the restaurant business. Since the item first appeared on menus in 2011, fans of the menu item have waged a vocal war with Taco Bell, in an attempt to bring the menu item back permanently.
The Beefy Crunch Facebook group has more than 73,000 members, many of whom regularly take to Taco Bell's social media pages to express their displeasure that the Beefy Crunch Burrito isn't available all the time.
Read more: Taco Bell customers are attacking the brand — and executives are thrilled
In April, the founder of the Beefy Crunch Movement, Richard Axton, announced he planned to shutter the page in May after eight years of fighting. Axton is a Taco Bell celebrity, even starring in an advertisement for the chain when the Beefy Crunch Burrito returned to menus for a limited time.
"As you know, I flew down to HQ on my own dime in December of last year to find out if there was any commitment to us or the Beefy Crunch Burrito in 2019. There was none," Richard wrote on the Beefy Crunch Facebook page. "But they didn't rule out the possibility that it could come back later in the year."