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17 Ways To Use The New Psychology Of Sales

Max NisenJan 8, 2013, 01:27 IST

flickr/garryknightFor many people, the word "sales" has something of a negative connotation. They think of someone pushy, or who's trying to deceive them in some way.

In his new book, To Sell Is Human: The Surprising Truth About Motivating Others, Daniel Pink argues that we need to do away with that, because every person in the world is now engaged in sales. It's not about going door to door selling products, but about moving people, convincing them to go along with your idea, project, or with you personally.

We've broken out the best of Pink's tips on why knowing how to move others is so essential in the modern world, and how the best of social science can get you there.