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It's an uphill battle. (Also, none of these people are me, because I never want a picture of me exercising on the internet.)
I know.
Really - I know.
Yes, I have tried to negotiate, and yes, I've looked into other gyms, but after joining my Manhattan chain on a corporate discount that was about $20 less than I currently pay, I couldn't bear to leave the gym when I went back to civilian status after changing jobs. I love the teachers! I know the schedule! The locations are so convenient!
That's how they get you.
Anyway, the price of my gym is what it is, and I paid for a year in advance just to get that rate. So I better make it worth my money. Every night that I "don't feel like going" means I'm wasting cash, and as someone who would be naturally well suited to those hover chairs from Wall-E, there are lots of nights I need to turn "don't feel like" into "can't wait."
How do I force myself to go? Below, I'm confessing the motivation tricks that get me off the couch and onto the spin bike. I can't guarantee they'll work for you - I can't even guarantee they'll continue to work for me - but this is what works right now.