16 Secrets To Creating Breakthrough Ideas
They changed the face of American culture forever.
They have enabled us to "see ourselves, or something in the world, differently," explains author Grant McCracken. In his book "Culturematic," McCracken discusses how these and other innovators came up with revolutionary concepts that helped shape the way we see the world today.
McCracken describes "culturematic" as "a little machine for making culture. It's an ingenuity engine." The cultural innovators practicing this art form all get one key thing right: They challenged the traditional order in which our world is run. "They speak to us because they go against the grain of expectation," McCracken shares.
We chose 16 of the most valuable secrets from their successes.