Hollis Johnson/Business Insider
The future.
Unlike the bulky, several-hundred-dollar pieces of kit from Oculus or HTC, all you need is a relatively cheap headset, the accompanying motion-sensitive remote, and a modern, "Daydream-ready" smartphone capable of running the apps for it.
At a fraction of the price, it is never going to be as sophisticated as its high-end rivals. But on the flipside, it's far more accessible.
Google is betting that most people have still never tried virtual reality before - and want to dip their toe in the water with something cheap and cheerful.
But once you've got one, there's the burning question: What do you actually do with it? The platform is still in its infancy, but we've rounded up a selection of some of the most interesting-looking and coolest Daydream VR apps available today. Keep scrolling down to check them out.