Courtesy of SoulCycle
SoulCycle has a very loyal following.
But some brands have managed to cultivate tremendous loyalty from their customers.
Bizarrely enough, others looking to emulate this sort of success look to actual cults for inspiration, cult expert Rick A. Ross told Business Insider.
Cults depend on strong ideologies, differentiating worldviews, and iconic leaders to hook their followers.
These brands have managed to figured all that out.
Danielle Schlanger and Kim Bhasin contributed to an earlier version of this story.