Thelife
- Madewell is J.Crew's cooler younger sibling, so it's no surprise that the brand has so many unique features and initiatives, like Labels We Love.
- Madewell's Labels We Love section hosts a curation of products, ranging from clothes to home goods, from indie labels all around the world.
- Keep reading to discover 15 of the one-of-a-kind brands you probably didn't know you could buy at Madewell.
Madewell- J.Crew's cooler younger sibling - has marked its territory as a destination for timeless and high-quality clothes and accessories. While it originally started out as a women's brand, Madewell now offers styles for men too, including the premium denim that's helped the brand make a name for itself.
As J.Crew's sales slip, Madewell's sales soar. What's the secret?
Madewell knows what its demographic - decidedly younger and less preppy than its parent company's - wants and it delivers. While it may be a big, corporate brand, Madewell gives shoppers the opportunity to feel like they're shopping at a boutique with its Labels we Love section. Madewell curates products from a variety of cool, indie brands, ranging from small-batch skin-care lines to luxury fashion labels.
Often, you can find exclusive collaborations between Madewell and these brands, whether that means one-of-a-kind products or special colorways. In stores, you'll find these products scattered throughout. Online, you can easily access all of Madewell's brand collaborations and the under-the-radar labels they're spotlighting, by heading straight to the Labels We Love section of the site.
Keep reading for 15 of the cool indie brands you can discover at Madewell:
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