15 Awesome Yoga Brands Besides Lululemon
The firestorm from the comments, and Wilson's controversial apology, have blown the door wide open for Lululemon's competition, according to a report by Sterne Agee.
"Based on our checks and retail experience, we believe that the core customer has been alienated and will begin to look for yoga and active-wear pants...from numerous other brands," the analysts write.
Fortunately, spurned Lululemon customers have no shortage of options for new yoga-wear brands.
Some, like Gap's Athleta, are huge. Others are more niche brands that can be ordered online.