Company: Uncle Ben's
In 1946, America first met Uncle Ben, then a rice-slinging domestic servant. The dapper black cook was only recently "promoted" after more than six decades of servitude.
Uncle Ben's Inc., owned by Mars, named Ben its fictional Chairman of the Board in 2007. Visitors to the brand's website can even take a tour of his virtual office.
While this move quelled some criticism, some still say the name "Uncle," which was pejorative, needs to be changed.
Source: The New York Times