Microsoft
In the last couple of months, Microsoft's third video game console has benefited from both major game releases and major system updates, including the new assortment of Windows 10-powered features collectively known as the "new Xbox One Experience." As a result, the Xbox One actually passed Sony's PlayStation 4 in monthly sales in October - a rare feat for Microsoft.
If you don't have an Xbox One yet, now's the best time to buy one. Check out all the upsides.