Ironically, the quintessentially English department store of Selfridges was founded by an American — Harry Selfridge from Wisconsin, in 1909. Selfridge himself planned the majestic building, on a then desolate corner of Oxford Street. The shop is known for its theatrical displays, artistic windows, and love of innovation. It was once home to the world's largest book store, is currently home to Europe's largest beauty department, and was the first department store to have a bargain basement and sales, thus catering to the masses, rather than just the wealthy.
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