13 Years Later, News Corp. Finally Creates A '21st Century Fox' Brand

Bloomberg reports that when News Corp. spins off its TV and film entertainment division, it will be called 21st Century Fox. Within that, the movie studio unit will retain its current name, 20th Century Fox. (Interestingly, News made a decision about 13 years ago not to change the 20th Century Fox name on its studio.)

So that won't be in any way confusing, right?