Blockbuster was a hit in the '90s.
Sometimes the next big thing isn't easy to spot. This is especially true when you have a massive legacy enterprise to protect.
Research firm CB Insights compiled some of the most outrageous times bosses laughed in the face of disruption. We're publishing them here with permission.
Some of the predictions are old enough that they're obviously wrong - people dismissed personal computers and streaming video. And some of those making the predictions ran companies that are now defunct because they missed the boat. With others, the jury is still out as to how off base the dismissal was.
Here are a few of our favorites. You can see the full list of 33 quotes on CB Insights blog: