McCammon is adamant about this. “You may think at work,” he wrote, “But you may not feel.”
The phrase a silence-filler that communicates doubt about your work and yourself. Instead, try “I believe” or “I’m certain.”
Shaunna Keller, head of digital and social at national advertising agency Brand Content, told BestLife, “It could be the most informed opinion out there, but it’s interpreted as what YOU personally want and almost nobody cares about your personal feelings — they care about what the people they are creating the work for care about, want, need, desire.”