Hands up if you have hundreds of matches on dating apps who you've never spoken to. It's a pretty common habit, and probably the result of just having too much choice.
But according to Erika Ettin, relationship coach and the founder of dating site A Little Nudge, this is just one of the many ways we are doing ourselves a disservice when it comes to looking for love.
Ettin spoke to Business Insider about all the ways you're going wrong on your dating app profiles, and what you should do instead to help you find "the one." They aren't rules, rather tried and tested methods that work.
"You'll find an exception to every rule, but my background is analytical, and I'm an analytical person," Ettin said. "So if something works 99% of the time, that's what I'm going to recommend. You'll always find the 1% and that's fine, but I'd rather give you a better chance."
Most of the mistakes are surprisingly simple - scroll down to see how many you're guilty of.