The best business advice I ever got was from Dany Levy, the founder of DailyCandy, who started a daily newsletter for millennial women in the early 2000s. I reached out to her as I was starting my first business, CheekyChicago.com, which was an online magazine for women.
Months before I met with Dany, she had sold her business for $125 million to Comcast. One of my first questions was: "How do I make money doing what I'm doing?" She responded, "Don't think about the money. Build a great platform. Make it the best content it can be. If you do, you'll grow an audience that loves you, and focus on them. The more you focus on them, the more they will grow. And that's when the money comes in."
I have followed that advice with everything I have ever created. I now run a branding agency, and I always have the story, the platform, the heart, the art, and the audience in mind in everything I create. That's my guiding force. And Dany was right. The money came.
—Jessica Zweig, founder and CEO of personal branding firm The SimplyBe. Agency