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After founding the company in July 1994, Jeff Bezos has grown Amazon into a web-enabled behemoth.
The Everything Store has 88,400 employees around the world, a reported 244 million customer base, and a market cap of $150 billion.
Along the way, he's become a billionaire.
Bezos has an understanding of contemporary business like few other people. To better understand his genius, we rounded up quotes from interviews, shareholder letters, and other sources.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.