When did it launch? 2010
What did it do? Zune Music Pass (now Groove Music) launched alongside the Zune series of music players, offering unlimited access to a catalogue of streaming songs for $9.99 (£9.99 in the UK) a month. Apple launched Music, a streaming service that allows access to a catalogue of songs for $9.99 (£9.99 in the UK), in 2015.
How big is the idea now? Spotify, Apple, Google, and Pandora are all going head-to-head in the music streaming space, offering more and more songs for less and less money. Spotify has 75 million users, of which 20 million pay, while Apple pay reportedly has around 15 million, gathered in less than six months.