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The 4-year-old watch - which is on its fourth iteration, the Apple Watch Series 3 - is still the best watch for iPhone users. It has built-in GPS, an optional cellular connection, a stunning edge-to-edge display, and can even tell you when you're having heart problems.
But in recent months, Fitbit introduced an exciting new smartwatch called Fitbit Versa that looks a lot like an Apple Watch, has most of the same features, and costs a fraction of the price.
And while Fitbit Versa is a fantastic watch, there are still 11 strong reasons to buy an Apple Watch instead:
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