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Wild One
- Online startups that make pet products, whether they focus exclusively on pets or make pet versions of popular human products, are thriving in a pet-obsessed economy.
- Fresh and healthy food, comfortable memory foam dog beds, and luxe leashes and toys are among the innovative pet products being favored over the products from traditional competitors.
- Shop these 11 cool pet startups if you don't like to shop the large, overwhelming aisles of pet specialty stores.
The American Pet Products Association estimates that US shoppers spent about $72 million on their pets in 2018, up from $69.5 million in 2017 and $66.7 million in 2016.
Having seen my mom bring home a new outfit for our dog every time she visited Target, I believe in the strength of our obsession with our pets, and these rising spending habits come as no surprise.
In the era of direct-to-consumer brands, startups making pet products find themselves in the perfect position to compete with traditional pet brands and win over pet parents.
These startups have more distinct personalities than their traditional competitors and don't compete on the overwhelming, cluttered shelves of pet specialty stores. Living on the internet does bring its own set of challenges, but so far these 11 companies have been faring quite well among animal-loving shoppers.
For everything your pet needs, you can shop at these 11 startups making innovative pet products:
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