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11 painful moments CEOs and founders thought their business was sunk - and how they turned it around

Shana Lebowitz   

11 painful moments CEOs and founders thought their business was sunk - and how they turned it around
Strategy1 min read

Evan Williams

Stephen Lam/Reuters

They couldn't imagine the business success that lay in store. Evan Williams pictured.

  • JetBlue, SparkNotes, Virgin Atlantic Airlines, and other successful businesses have had rough patches in the past.
  • There have been moments when their founders and CEOs didn't know if the company would make it.
  • We take a look at 11 of those moments below, along with how the companies' leadership managed to recover.


If you take a look at the history of many successful companies, you'll inevitably find moments where the founder or CEO didn't know if the organization would make it.

Maybe they'd run out of money, or maybe they'd stumbled into a PR disaster. Either way, the future looked bleak.

Below, we've listed 11 such moments - and how the company leadership managed to forge ahead.

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