On not giving up: "Today is cruel. Tomorrow is crueler. And the day after tomorrow is beautiful."
On past mistakes from "the dark days at Alibaba": "If you don't give up, you still have a chance. And, when you are small, you have to be very focused and rely on your brain, not your strength."
On teamwork: "If we are a good team and known what we want to do, one of us can defeat ten of them."
On having a larger mission: "It doesn't matter if I failed. At least I passed the concept on to others. Even if I don't succeed, someone will succeed."
On perseverance: "We will make it because we are young and we will never, never give up."
On work: "If we go to work at 8 am and go home at 5 pm, this is not a high-tech company and Alibaba will never be successful. If we have that kind of 8-to-5 spirit, then we should just go and do something else."
On competition: "You should learn from your competitor, but never copy. Copy and you die."
On Alibaba.com's 2007 IPO: "Alibaba is not just a job. It's a dream. It's a cause. Let the Wall Street investors curse us if they want."
On starting a company: "If you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve."
On the benefits of his technological ineptitude: "Intelligent people need a fool to lead them. When the team's all a bunch of scientists, it is best to have a peasant lead the way. His way of thinking is different. It's easier to win if you have people seeing things from different perspectives."
On growth: "In carrying out e-commerce, the most important thing is to keep doing what you are doing right now with passion, to keep it up."
Now, for another type of creativity...
