10 ways Sundar Pichai stood out as the right man to be CEO of Alphabet

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Pichai started off as the lead on product management for the Google toolbar. For those of you from before that era — it wasn’t always possible to set your default search engine through browser settings, so you installed a ‘toolbar’ to search the web.

In 2006, Pichai recognised that having to add a toolbar to your browser to perform a basic function like ‘search’ might not be the best strategy. This showed that not only did he have forethought but also the courage to challenge the status quo.

That’s how Chrome was born and Google forayed into the browser market at a time when Microsoft was attempting to garner the search engine market with Bing by making it the default setting on Internet Explorer.

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The first time Pichai pitched the idea for Chrome, it was shot down for being ‘too expensive’. It was only after Pichai compiled data and bid his case to the stakeholders, that the project was greenlit.

Now, Chrome is the most popular search engine across platforms and devices.

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Under Pichai’s direction, Chrome moved from beyond just being a browser. ChromeOS was launched for Chromebooks and Chromecast was introduced as a way to connect phones to TVs.

Meanwhile, Android was dominating the smartphone market -- making Chrome the default pre-installed search browser in most phones.

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Pichai took over the management of Android in 2013 from the group’s founder, Andy Rubin. And a year after he was there, Google shipped a billion devices.

Recognising that the ‘next 5 billion’ users will come from India, Pichai spearheaded the project to create Android One — a lightweight version of Android that would work on affordable phones that didn’t have the highest specifications.

Although the project has met limited success, Pichai saw a market opportunity for Google and chose to capitalise on it.

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Last year, Pichai came under a lot of heat for project Dragonfly — a censored search project in China. Though backlash came from all corners, Pichai maintained that it was the right thing to do.

“I’m committed to serving users in China. Whatever form it takes, I actually don’t know the answer,” said Pichai told The New York Times.

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As Pichai diversified, everyone wanted him on their team. He was reportedly offered a top product job at Twitter and some thought that he may even take over for Steve Ballmer at Microsoft -- a post that eventually went to Satya Nadella.

But Pichai didn’t leave. Instead of letting him be poached, Google eventually offered to make him the CEO.

Since his appointment at CEO, Alphabet’s stock price has risen 90% and revenue is up by 80%.

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In 2018, Pichai turned own a grant of restricted stock because he felt he was already being paid generously. Since then, he’s gone from being one of the highest-paid executives in the world for years but now he hasn’t seen a paycheck in two years.

Meanwhile, there are some that say he only did it for the optics.

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According to Chris Beckmann, former product manager at Google, Pichai avoided making enemies at the office. “Google has politics like any other large company, and Sundar navigated those politics to make his team successful while inflicting the least possible damage on any other team,” Beckmann wrote on Quora.

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"He recruited, mentored, and retained a great team," wrote Beckmann. According to him, Pichai’s team of product managers had a reputation as being among the best of the best.

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Earlier this year, Pichai took a stab at Apple when he wrote, "Privacy cannot be a luxury good,” in an op-ed published in the New York Times earlier this year.

Even when was Trump was elected in 2015, Pichai spoke out. “America, after all, was and is a country of immigrants,” he wrote on Medium. “That is why it’s so disheartening to see the intolerant discourse playing out in the news these days—statements that our country would be a better place without the voices, ideas and the contributions of certain groups of people, based solely on where they come from, or their religion.”