10 UK fast food items that look nothing like their promo photos

From lighting tricks to Photoshop alterations, fast food brands know exactly what to do to get their burgers looking juicy and bread looking fluffy when they advertise to the masses.

However, if you go to order the same item, you're likely to be given something that looks entirely different than the billboard.

Business Insider looked at some of the most popular menu items from the UK's top fast food restaurants to see how their promo photos differ from the real thing.

From smaller portion sizes to a lack of melted cheese, see some of the most drastically different photo comparisons below.