An oil change is to a skilled mechanic what making brunch omelettes is to a talented chef — something of an insult. That said, oil changes are the most common maintenance need for cars. You can buy an oil-change kit at an auto parts store for less than $40, while having a mechanic do it will run you around $75 (yes, I know some shops are much cheaper, but I don't think you should expect a mechanic to do the dirty work effectively for free just to keep your business).
Oil changes are easy money for repair shops and dealers, so not only will they steer you toward them, they'll endorse the "every 3,000 miles" standard, even though modern oil can last much longer, with some synthetics requiring a change ever 10,000-20,000 miles.
You CAN stick to the tighter schedule — and to be honest, fastidious oil changes in certain cars can help with resale value down the road, as some buyers want records to fussy prior ownership.
However, in my book, if you don't mind getting dirty and having to deal with disposing of the used oil, an oil change twice a year is the classic DIY option.