10 Things In Tech You Need To Know Today

Welcome to Apple day. It's going to be warm, with a potential for showers later in the day in New York. But who cares. It's Apple day.

1. Apple is going to host a whopper of an event where it will announce two new iPhones, a new mobile payments system, and some sort of wearable gadget that everyone calls the iWatch. The fun starts at 1 PM eastern.
2. Here's what happens to Apple's stock on the days that it announces a new iPhone. Historically, it drops.
3. U2 will be at the Apple announcement, and its new album is in some way connected to the new iPhone.
4. Amazon has slashed the price of the Fire phone, it's now $0.99 on a two-year contract, down from $199.
5. Twitter is adding a "buy" button to tweets to enable brands, artists, and charities to sell stuff to Twitter users. Commerce has largely failed with social networks, and there's little reason to believe Twitter can buck that trend.
6. Uber's CEO spoke yesterday and said he thinks the company needs to be a little bit kinder and gentler now that it's one of the biggest, most valuable startups in the world. He says the fierce, scrappy style that works for a startup doesn't look so good for a bigger company.
7. Alexis Ohanian is calling for a day of protest on September 10th to maintain net neutrality. "We face a new threat, one that would undermine the most basic principles of the internet as we know it. That threat is a legal proposal by the Federal Communications Commission that would authorize cable and phone companies to create a two-tiered internet, with congested Internet slow lanes for all of us and fast lanes for the giants that can pay them."
8. Tinder has settled its lawsuit with Whitney Wolfe, the ousted founder who accused the company of harassment.
9. Our review of the new Motorola Moto X phone: One of the best Android phones on the market.
10. Microsoft rolled out a new product called Delve, which is sort of like Google Now for Microsoft Office.